Presentation Thinking and Design Tuliszków

Discover the 12 steps to dramatically better presentations 'This innovative book shows you how to get the thinking right so that your presentations are clear, engaging and impactful. An easy-to-follow process with big results. It has transformed the way my company approaches presentations.' Dominique Vercraeye, Managing Director, TNS BelgiumAbout the author Acknowledgements Introduction Part I A better understanding of presentations The presentation paradox Solution 1: Understand how your audience thinks Solution 2: Use a design process Part II Building your presentation PHASE 1 THE THINKING Step 1: Know your audience Step 2: Set your goal Step 3: Plan your interaction PHASE 2 THE LOGIC Step 4: Select your content Step 5: Write your lead Step 6: Build your structure PHASE 3 THE STORY Step 7: Find your handles Step 8: Visualise your message Step 9: Sketch your outline PHASE 4 THE MEDIA Step 10: Create your slides Step 11: Add your documents Step 12: Get ready! Conclusion Appendix: The TLSM method at a glance Further reading and references Index