Breakthrough Marketing Plans Tuliszków

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, …

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Opis

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

Specyfikacja

Podstawowe informacje

Autor
  • Tim Calkins
Wybrane wydawnictwa
  • Palgrave Macmillan
Okładka
  • Miękka
Rok wydania
  • 2013
Ilość stron
  • 256
ISBN
  • 9780230340336

Opinie Breakthrough Marketing Plans Tuliszków

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5 na podstawie 1 opinia