eBay Commerce Cookbook. Using eBay APIs: PayPal, Magento and More (e-book) Racibórz

Take advantage of mobile commerce to generate more demand, traffic, and sales for your products and services. This unique cookbook provides a collection of practical recipes you can put to use in every step of the mobile customer lifecycle. Youll learn how to add features and functionality through a wide set of eBay APIs-including Magento, Milo, eBay, PayPal, RedLaser, Hunch, and ql.io. Each chapter focuses one aspect of the lifecycle. Author Charles Hudson combines his expertise in web and mobile product strategy with code solutions to help you address product discovery, presentation, payment, order fulfillment, and customer satisfaction. If you have experience with PHP, HTML, CSS, and JavaScript, youre ready to roll. Help customers find your product through reviews, targeted search options, and eBay marketplace listings Customize a Magento storefront and provide customers with a single sign-on option to enhance product presentation Streamline purchases with options such as auto-generating coupons and preapproved payments Automate order processing, extend shipping options, and leverage PayPal chained payments to handle multiple suppliers Take advantage of QR codes, produce customer "taste graphs," and use ql.io mash ups to provide visitors with social recommendations Spis treści: eBay Commerce Cookbook Dedication Preface How We Do Commerce Creating a Lifecycle Audience How This Book Is Organized Differentiating Your Offering Conventions Used in This Book This Books Example Files Using Code Examples Safari Books Online How to Contact Us Acknowledgments 1. Product Discovery and Research 1.1. Tapping Into Product Reviews and Guides Opportunity Solution Discussion See Also 1.2. Mapping Product Availability Opportunity Solution Discussion See Also 1.3. Presenting Products Through eBay Opportunity Solution Discussion See Also 1.4. Conclusion 2. Product Presentation 2.1. Customizing a Magento Storefront Opportunity Solution Discussion See Also 2.2. Personalizing a Store Experience Opportunity Solution Discussion See Also 2.3. Presenting Similar Items Opportunity Solution Discussion See Also 2.4. Conclusion 3. Enhancing the Payment Experience 3.1. Autogenerating Coupons with Magento Opportunity Solution Discussion Setting up the autogenerating coupon rule Setting up the extended REST API Configuring the REST OAuth user Testing the new extended REST API See Also 3.2. Making Payments with Preapprovals Opportunity Solution Discussion See Also 3.3. Giving Back at Checkout Opportunity Solution Discussion See Also 3.4. Conclusion 4. Order Fulfillment 4.1. Just-in-Time Shipping Forms Opportunity Solution Discussion See Also 4.2. Simple Shipping Extension in Magento Opportunity Solution Discussion See Also 4.3. Multiple Supplier Fulfillment Opportunity Solution Discussion See Also 4.4. Conclusion 5. Consumption and Sharing 5.1. Sharing with QR Codes Opportunity Solution Discussion See Also 5.2. Creating a Taste Graph Opportunity Solution Discussion See Also 5.3. Social Recommendations Opportunity Solution Discussion See Also 5.4. Conclusion About the Author Copyright