Magento Search Engine Optimization. You’ve built a great online store and all you need now are customers. This is where this invaluable tut Koziegłowy

Spis treści: Magento Search Engine OptimizationTable of ContentsMagento Search Engine OptimizationCreditsAbout the AuthorAbout the Reviewerswww.PacktPub.comSupport files, eBooks, discount offers, and moreWhy Subscribe?Free Access for Packt account holdersPrefaceWhat this book coversWhat you need for this bookWho this book is forConventionsReader feedbackCustomer supportDownloading the example codeErrataPiracyQuestions1. Preparing and Configuring Your Magento WebsiteFocusing on your keywordsThe role of the home pageStructuring our categories for better optimizationOptimizing our CMS pagesOptimizing our titles, content, and meta informationAdjusting our Magento configuration for SEODefault settingsXML sitemapGoogle AnalyticsSummary2. Product and Category Page OptimizationOptimizing titles and descriptions for the SERPsAdjusting our category titles and descriptionsAdjusting our product titles and descriptionsOptimizing our URL keysLayout and content considerationsCategory page layoutProduct page layoutOptimizing our headingsOptimizing product and category descriptionsAdditional tips for contentOptimizing images and selling your productImplementing schema (rich snippets)Adding the schema.org markup to our templatesImplementing social sharing for productsSummary3. Managing Internationalization and Multiple LanguagesChoosing the right domain structure for multiregional websitesStore-specific configurationTranslating URL keysTranslating template contentAvoiding duplicate content when translating pagesSummary4. Template/Design Adjustments for SEO and CROOrganizing our heading structureChanging our heading structure on the home, category, and product pagesIntegrating the breadcrumb and organization schemaAdding structured data to our breadcrumbsAdding rel=next/prev to our category paginationAdding reviews directly onto our product pagesRemoving unwanted blocks from the checkoutSummary5. Speeding Up Your Magento WebsiteSEO benefits of a fast Magento websiteMagento configuration settings to increase speed.htaccess modificationsServer-side performance and scalabilityOnline tools to test performanceMage Speed TestPingdom Website Speed TestGoogle Page Speed InsightsSummary6. Analyzing and Tracking Your VisitorsAn overview of e-commerce analytics reportsAdding secondary dimensions and advanced filtersAdvanced segmentsUnderstanding Multi-Channel FunnelsAssisted conversionsTop conversion pathsAdding events to track phone number clicksUniversal AnalyticsImplementing and analyzing content experimentsSummary7. Technical Rewrites for Search EnginesAdditional .htaccess modificationsMaintaining a www or non-www domain prefixRemoving the /index.php/ path once and for allRedirecting /home to our domainRedirecting older pagesImproving our robots.txt fileResolving layered-navigation duplicate contentSummary8. Purpose-built Magento Extensions for SEO/CROInstalling extensionsPopular SEO-specific Magento extensionsSEO Suite Ultimate by MageWorxGoogle Shopping feed by Rocket WebUniversal Analytics by AromiconMagento WordPress Integration by FishPigAddThis by AddThisCreare SEO by CreareGroupExtensions to help improve CROTurpentine by NexcessOne Step Checkout by OneStepCheckout.comNoteworthy extension developersSummaryIndex