Gamification for Product Excellence. Make your product stand out with higher user engagement, retention, and innovation Koziegłowy

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have!This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation.By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional. Spis treści: 1. Gamification Basics2. Gamification for Product Managers3. Gamification Frameworks and Experts4. Understanding Your User5. Game Mechanics and Psychology6. Designing a Gamification Strategy7. Implementing Your Gamification8. Challenges and Limitations in Gamification9. Selling Your Gamification Strategy10. Gamify Your Product Development Process11. Case Studies and Best Practices12. The Future of Gamification