Armstrong (Armstrong Gary) Kobyłka

Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies …

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Opis

Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia. How will you learn about marketing? You will be guided through five major t

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Podstawowe informacje

Autor
  • Armstrong Gary
Wybrani autorzy
  • Philip Kotler
Wydawnictwo
  • Pearson
Okładka
  • Miękka
Rok wydania
  • 2019
Ilość stron
  • 672
Język
  • Po angielsku
ISBN
  • 9781292200309