The New Successful Large Account Management Kleczew

4,5
1 opinia

Whatever your companys sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going strong? The New Successful Large Account Management shows you how to protect those crucial accounts that you cant afford to lose.This hard-hitting, …

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Opis

Whatever your companys sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going strong? The New Successful Large Account Management shows you how to protect those crucial accounts that you cant afford to lose.This hard-hitting, no-nonsense book describes a unique process that will help to improve your most important business relationships and is crammed with current examples of real success stories and proven strategies to keep your customers coming back. By following the clearly defined and dynamic approach to the account planning process, you will learn how to devise a strategic action plan for managing your key accounts; manage them effectively and profitably; build long-term relationships with clients; improve competitive positions in important accounts and move your relationship up the buy-sell hierarchy. Producent/osoba odpowiedzialna za bezpieczeństwo produktuKogan Page Ltd45 Gee StreetEC1V 3RS Londonkpinfo@koganpage.com+44 20 7278 0433

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Podstawowe informacje

Autor
  • Miller Robert B. ,Heiman Stephen E. ,Tuleja Tad
Wybrane wydawnictwa
  • Kogan Page
Okładka
  • Miękka
Rok wydania
  • 2011
Ilość stron
  • 192
ISBN
  • 9780749462901

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4,5 na podstawie 1 opinia