Laws of UX. 2nd Edition Katowice

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build interfaces that adapt to how users perceive and process digital interfaces. Youll learn: How aesthetically pleasing design creates positive responses The principles of psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fittss law, Jakobs law, and Hicks law Ethical implications of using psychology in design A practical framework for applying principles of psychology in your design process This updated edition includes an even deeper connection to the underlying psychological concepts that govern the principles explored in the book, along with accompanying UX methods and techniques. Examples have been updated to ensure the deconstructed apps and experiences remain familiar and relevant. Spis treści: Preface Second Edition Why I Wrote This Book Who This Book Is For Whats in This Book A Brief History of Psychology and Design Gestalt Psychology Human Factors Engineering HumanComputer Interaction User Experience Design OReilly Online Learning How to Contact Us Acknowledgments 1. Jakobs Law Overview Origins Examples Conclusion 2. Fittss Law Overview Origins Examples Conclusion 3. Millers Law Overview Origins Examples Conclusion 4. Hicks Law Overview Origins Examples Conclusion 5. Postels Law Overview Origins Examples Conclusion 6. PeakEnd Rule Overview Examples Conclusion 7. AestheticUsability Effect Overview Origins Examples Conclusion 8. Von Restorff Effect Overview Origins Examples Conclusion 9. Teslers Law Overview Origins Examples Conclusion 10. Doherty Threshold Overview Origins Examples Conclusion 11. Applying Psychological Principles in Design Building Awareness Visibility Show-and-Tell Design Principles Defining Your Principles Best Practices Connecting Principles to Laws Conclusion 12. With Power Comes Responsibility How Technology Shapes Behavior Intermittent Variable Rewards Infinite Loops Social Affirmation Personalization Defaults (Lack of) Friction Reciprocity Dark Patterns Why Ethics Matter Good Intentions, Unintended Consequences The Ethical Imperative Slow Down and Be Intentional Think Beyond the Happy Path Diversify Teams and Thinking Look Beyond Data Embrace Friction Index O autorze: Jon Yablonski jest multidyscyplinarnym projektantem, prelegentem i twórcą cyfrowym. Fascynuje go obszar na styku projektowania UX i tworzenia front-endu stron internetowych. Z pasją opracowuje mapy podróży użytkownika i prototypy. Obecnie pracuje w General Motors nad zdefiniowaniem formy interaktywnych doświadczeń nowej generacji w pojazdach.