Marketing Management Jeziorany

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and …

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Opis

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs. Producent/osoba odpowiedzialna za bezpieczeństwo produktu Pearson Education Ltd. The Strand 80 WC2R 0RL London elt.service@pearson.com +44 (0) 207 010 2000

Specyfikacja

Podstawowe informacje

Autor
  • Philip Kotler
Wybrani autorzy
  • Philip Kotler
Wydawnictwo
  • UK-G
Okładka
  • Miękka
Rok wydania
  • 2024
Ilość stron
  • 808
Język
  • Po angielsku
ISBN
  • 9781292727035