Marketing Management, Global Edition Philip Kotler Jeziorany

Forundergraduate and graduate courses in marketing management. Thegold standard for today’s marketing management student The world of marketing is changing every day — and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom al