WordPress 3 For Business Bloggers. Promote and grow your WordPress blog with advanced marketing techniques, plugins, advertising, and SEO Dąbrowa Górnicza

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business. Spis treści: WordPress 3 for Business Bloggers Table of Contents WordPress 3 for Business Bloggers Credits About the Author About the Reviewers www.PacktPub.com Support files, eBooks, discount offers and more Why Subscribe? Free Access for Packt account holders Preface What this book covers What you need for this book Who this book is for Conventions Reader feedback Customer support Downloading the example code Errata Piracy Questions 1. A Blog Less OrdinaryWhat Makes a Great Blog? You can stand out from the crowd Where do you fit in? Not all business blogs are the same Increasing sales Adding value A dialog with your customers Raising awareness Showing expertise Providing customer service Public relations Driving traffic Add some personality Categorizing business blogs Product blogs Corporate or company blogs News blogs Expert blogs The WordPress arsenal Good design Maximizing usability Promoting your blog Analyzing the statistics Managing content Monetizing your blog Measuring success Google PageRank Alexa ranking Summary 2. Introducing our Case StudyWPBizGuru WPBizGuruthe man behind the blog Before and after Goals and planning Business situation Strategic goals The blog plan Tactical goals Implementation An overview of the WPBizGuru makeover Design Content Promotion and analysis Generating revenue Enabling growth Summary 3. Designing your Blog Blog design principles Layout Color Web color theory Typography Font replacement Usability and accessibility Implementing your blog design A brief introduction to CSS The early days of the web Content and style Looking at the code The stylesheet Applying the stylesheet Tweaking the styles Setting up a local development environment Installing XAMPP Setting the root' password for MySQL Installing WordPress locally Case studyWPBizGuru design Setting up a child theme Dummy content Installing a new text editor Creating your child theme A closer look at style.css The page layout The default stylesheet The header The menu Colors and fonts The main content area The sidebars The footer The finished theme Summary 4. Images and Videos Image theory basics Optimization Images in WordPress posts Thumbnail creation Thumbnail size Attachment size Styling images Setting up an image gallery NextGEN Gallery Creating an image gallery page Using video Embedding a YouTube video Adding a favicon Summary 5. Content is King Blog writing tips Killer headlines Length of posts Post frequency Links to other blogs Establishing your tone and voice The structure of a post Ending with a question A quick checklist Categories and tags The difference between categories and tags Using categories Using tags Applying tags and categories to WPBizGuru The About page About you About your blog Anything to declare The WPBizGuru About page Other static content Backing up Backing up wp-content Backing up the database using phpMyAdmin Restoring the database from a backup file Summary 6. Search Engine Optimization The principles of SEO How search engines find stuff Keywords Choosing your keywords Using your keywords Permalinks Title tags Sitemaps Adding a Google Sitemap Inbound links Robots.txt optimization Using excerpts on the home page Search engine submissions The big four DMOZ.org Minor search engines and directories SEO software and tools Web CEO Google webmaster tools Firefox SEO extensions Seeing results Summary 7. Supercharged Promotion Syndication WordPress feeds Excerpts or full posts? FeedBurner Setting up FeedBurner Using FeedBurner Blog indexes and search engines Ping-O-Matic FeedBurner's Pingshot Technorati Minor blog indexes Using social networks Facebook LinkedIn Using Twitter Setting up Twitter in WordPress Social bookmarking Adding links Bookmarking tips Summary 8. Connecting with the Blogosphere Defining the blogosphere Why it's so important to be connected How to engage with the blogosphere The blogroll Managing your blogroll Adding categories and links Feeding off the blogosphere The importance of comments Fishing for comments Managing the conversation Moderation Dealing with negative comments Trackbacks Comment and trackback spam Installing a contact form Using the Contact Form 7 plugin Preventing contact form spam Summary 9. Analyzing your Blog Stats Key performance indicators Traffic Hits Unique visitors Visits Page views Subscribers RSS subscriptions E-mail subscriptions Comments and feedback Search engine results Inbound links Web analytics tools WordPress.com Stats Google Analytics Using Google Analytics Getting started Visitors Traffic sources Google AdWords Content Not an exact science FeedBurner Stats Subscribers Item use Uncommon uses Alexa rankings Summary 10. Monetizing your Blog Google AdSense Getting started with AdSense Creating AdSense ad units Using the AdSense code in WordPress Affiliate programs Amazon Associates Creating an Amazon Associates widget Using your Amazon widget in WordPress Affiliate networks Direct ad sales Banner sizes Where to place banner ads How much to charge Your media pack and rate card Rotating banner ads Paid reviews Case study review Summary 11. Managing Growth Keeping up with the workload Going mobile Managing increased traffic Installing WP Super Cache Outgrowing your web host Virtual Private Servers and Cloud Servers Moving WordPress to a new server Bringing in other writers How to find guest writers Introducing WordPress Multisite Getting started with WordPress Multisite Installing a network Managing your network Developing a blog network Summary Index