Propose, Prepare, Present. How to become a successful, effective, and popular speaker at industry conferences (ebook) Dąbrowa Górnicza

Every year, tens of thousands of companies-from industry giants to aspiring upstarts-apply to speak at conferences. They pump millions of dollars into these events, hoping to find new customers, strengthen their brand, and meet new partners. Sadly, for most of them, things don...t go that way. Submitted topics aren...t chosen; when they are, they come across as tone-deaf sales pitches.What does it take to be chosen to speak-and to rock the mic when given the chance? This book takes you behind-the-scenes of the conference process, showing you how to submit, plan, and deliver a talk that matters. Event organizer Alistair Croll provides many examples based on his experience with a wide range of conferences, including O...Reilly...s Strata, Velocity, Web2Expo, and TOC Conferences.Learn 11 items that help your submission stand out-and 11 items that will get it tossedExplore the hurdles your proposal has to clear before it...s acceptedTailor your talk to a conference...s topics and themesDiscover why images work better than words in your slide deckAchieve your business goals by engaging the audience before, during, and after your talk"We...ve been running successful events worldwide for over a decade, and the simple truth is that the people who get chosen, and give great presentations, follow the rules in this book."--Gina Blaber, VP Conferences, O...Reilly Media Spis treści: Propose, Prepare, Present Foreword TL;DR: Twenty Things to Remember Ten Things to Include Ten Things to Avoid Preface Introduction Apologies in Advance Whom This Is For 1. The Conference Industry Two Key Dimensions that Define a Conference The Life Cycle of an Event Stage One: What Is It? Stage Two: Why Should I Care? Stage Three: How Does It Work? Stage Four: Risks, Obstacles, and Legality Stage Five: What Cant I Use It For? Beyond: Whats New? 2. From Idea to Stage: A Conference Timeline Topic Selection Venue Selection Advisory Group Call for Presentations/Papers/Proposals (CFP) CFP Review What Are the Odds of Acceptance? Narratives and Tracks Fitting Sessions to Tracks Inviting Presenters Finalizing Titles and Descriptions Reviewing Presentations The Event Itself Follow-Up, Sharing, and Feedback 3. What Organizers Are Looking For Things that Will Get You Chosen Inside Recommendation Sample Videos and Reviews A Speaker Whos a Minority A Clear Explanation of Who Should Attend and What Theyll Get Out of It Alignment with the Narrative the Organizer Is Trying to Create Indications that Youll Be Entertaining as Well as Informative An Understanding of Macroscopic Trends without a Macroscopic Presentation End Users Willingness to Adjust the Format and Topic Making It About Something Else Opening the Kimono Ten Things that Will Get You Rejected Vendor Salesmanship Copy and Paste with Bad Characters Not Including the Speakers Coordinates Jargon Sounding Like SkyMall Trying to Change at the Last Minute Expecting to Be Paid, or Have Travel Paid For Proposing a Subject Too Narrow to Capture an Audiences Attention Bad Spelling, Formatting, and Punctuation Submitting a Book A Bad Past Experience (Not Showing Up, Reneging on a Submission) 4. Some Thoughts on Superb Presentations What It Takes to Stand Out What Speaking Consultants Do Avoiding the Almost-Awesome Too Many Words Finding Your Inner Diamonds Logistics and Polish 5. But How Do I Make Money? Engaging Before, During, and After A. Further Reading About the Author Copyright