The Role of Innovations. Created in the Internationalization Process for Company Performance Żywiec

It is commonly believed that innovations are crucial in company\'s actovity. The significance of the role that is assigned to the issue of innovation is confirmed by numerous scientific research studies that indicate the existence of a link between innovativeness and company performance. In terms of the dynamically progressing process of globalization it seems that the relationship between innovation and company performance should be examined in the context of entities participating in international expansion. The process of internationalization may influence the creation of innovations by enterprises and at the same time the achieved results. ISBN: 9788301179540 EAN: 9788301179540 Wydawnictwo: Wydawnictwo Naukowe PWN Autorzy: Dymitrowski Adam Rok wydania: 2014 Ilość stron: 161 Oprawa: twarda Format: 16.5x24.0cm